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Multicultural Profile

Audience: Festival goers, government agencies, media outlets

Purpose: To convey the importance of Afrikadey! to Calgary's multicultural profile

From its inception almost twenty years ago, the Afrikadey! Festival has carried forth the message of socio-political consciousness. It is our belief that the performing arts are a powerful force when it comes to promoting cultural unity amongst Calgarians. Proudly fostering the careers of artists, authors and musicians from Canada and around the globe, Afrikadey! provides individuals and communities with a platform from which they may address their audiences directly and parlay advocacy into meaningful action. Through the continued efforts of the largely volunteer-based Afrikadey! Arts & Culture Society, this dynamic and multifaceted annual celebration of Africa-Canadian culture offers festival-goers of all ages the opportunity to have an international experience in the heart of their own city. It is for these reasons that it is so essential that Calgary's Afrikadey! Festival continues to receive new and ongoing financial support from all levels of government, corporate benefactors and individual donors.

"In a city that has a long and storied history of western culture, there is a festival that reminds Calgarians of the rich African culture that is alive and well and growing every year. Afrikadey! is Calgary's festival that showcases African culture and music in early August on Prince's Island? While it may not be as big or as celebrated as the Calgary Stampede or Folk Fest, Afrikadey! fills a niche to highlight the intimate and diverse collection of Canadian and internationally recognized artists that often go unnoticed." (Saunders, Chad. Director of Special Projects, National Music Centre of Canada, June 2012)

Despite the ongoing challenges of presenting a world-class music and arts festival, Afrikadey! continues to attract new talent each year. From art gallery classes for children to sold-out drumming workshops, the festival's growing reputation has seen it expanding into new venues and building relationships between local and international communities.

One of the main draws to this highly anticipated summer event is the diversity of acts embraced by Afrikadey!'s programming. Earmarked by the overall quality of the acts it attracts each year, the Afrikadey! experience is a true favourite amongst Calgary's festival-loving audiences. But while picnickers are largely concerned with positioning lawn-chairs and the availability of soft-serve ice cream, the performers and organizers who make the magic happen tend to have a different set of priorities to consider. This is where Afrikadey! really shines. Diligently labouring to bring all the pieces together; our team of coordinators works behind the scenes to ensure that each of our artists enjoys the optimal festival experience. Calgarians are known for their volunteership and Afrikadey! certainly relies on the time and efforts of our core of dedicated volunteers. But they can't do it alone. The future of Afrikadey! in Calgary, Alberta depends on the AACS's ability to achieve financial security.

"Open and accessible festivals like Afrikadey! go beyond a great couple of days of entertainment. They open people's eyes to unique music, culture, and experiences. Festivals like Afrikadey! go beyond bringing people together - they bind us to one another." (Burima, Joe. Programming Director, CJSW 90.9FM, Calgary's Campus & Community Radio Station, June 2012)

Indeed, our Board's principal activities are geared toward the presentation of innovative, creative music, dance, multi-media performances, spoken word, and the exhibition of visual arts. As a Society our members are particularly dedicated to the presentation of innovative Canadian music generated from a uniquely Afro-Canadian perspective. Celebrating artists who represent the multitude of cultures and backgrounds present across Alberta and Canada at large, Afrikadey!'s eclectic programming attracts an increasingly broad range of people to its gates. As an artist-oriented, not-for-profit, multi-cultural organization whose purpose is to build awareness and understanding of the cultural contributions of Canadians of African descent the Afrikadey! Arts & Culture Society encourages a sense of community amongst artists and the community.

Does the public support funding arts and culture initiatives like Afrikadey!? Journalist Nicole Million recently interviewed Nichole Anderson, president of Business for the Arts regarding his organization's views on the efficient spending of tax dollars. Discouraged by the sudden announcement of $60 million in recent cuts by the Conservative government Anderson, like the public, are left wondering if the funds will ever be reinvested in the cultural sector.

"Government support has to be responsive to the artist," he said. "Artists are infinitely creative and, therefore, there are a wide variety of programs that may be difficult for others to understand, but they're so critical for the development of our artists." The arts community is understandably upset. Business for the Arts feels these cuts ... send the wrong message to the arts community, the business community and to all of our citizens that Canada doesn't value or appreciate the social and economic benefits our artists bring to our country," they said. "Any business in Canada would agree that the more attractive our cities become through diverse arts and cultural activities, the easier it becomes to attract international talent to their firms. Countless studies show that Canada requires a healthy cultural community in order to attract and retain talent in this increasingly global economy. (Reduction in arts funding criticized Million, Nicole. The Midland - Penetanguishene Mirror [Midland, Ont] 01 Oct 2008: 1.)

Truly a boon to unknown artists jostling for the spotlight in today's fluctuating music industry, Afrikadey! compliments the established career-artist with burgeoning talent to the benefit of both parties. Because new artists and experienced practitioners (many of whom are award-winning legends themselves) work, and play, alongside each other at the festival, Afrikadey! also allows an exceptional occasion for one-to-one observation and mentorship. The number of unsolicited auditions and applications received by Afrikadey! is a testament to our internationally renowned programming in the arts, culture, education and recreation, all within a collection of distinctive venues right here in Calgary, "The Heart of the New West".

Author Denise Roy raises some interesting points about the prospects for encouraging government support for the arts in her examination of a rather controversial article by Jacques Barzun. According to Barzun our government has cultivated a "surfeit of art" through its granting programs.

"The notion of an oversupply of art is never raised. We are familiar with the dangers of too much farm produce, too rich a diet, too many births; we should also see too much art as a predicament. An oversupply of art does not lower prices or cause the artist to "give up the business"; it only augments the need for subsidies.

Roy responds: "When I first came across this piece about five years ago, it made my blood boil. Now I'm beginning to think that there is at least a grain of truth in his argument. The bottom line is, with growing pressure to bring deficits under control, it may not matter what we value or how persuasive a case we can make for arts funding. At a certain point, we will be forced to admit that it simply isn't worth the time and effort to rage against government cuts-especially as even now it is clear that the biggest success we can hope for amounts to holding the line. This energy no doubt could be better spent trying to find creative solutions to survival, to experiment with structural innovations and to take risks." (Arts funding: the Alberta horizon Roy, DeniseView Profile. Canadian Theatre Review 82 (Spring 1995): 14-18.)

In conclusion, the manifold, if somewhat immeasurable, benefits received by the citizens and artists who participate in Afrikadey! programs are most evident is the spiritual and intellectual momentum they continue to experience after the event. Past performers readily testify to the considerable critical acclaim, peer appreciation and financial stimulation that has been generated as a direct result of their appearance on Afrikadey! stages. Globe-trotting musicians and world music lovers alike have taken notice, expressing their desire to become involved in our vision of providing avant-garde, multi-racial programming. Over the decades, countless contributors has returned to aid our organization while others have demonstrated their loyalty by continuing to return to our events annually. Reflecting the progress of multi-cultural music in North America, our festival's roster features innovative music that often remains underexposed and without recognition in its place of origin. Thus we shall achieve our goals are to acknowledge and sustain the legacy of Afro-Canadian art forms, while ensuring their future development by establishing a platform for expression, communication and promotion. Propelling the community's interest in the African-Canadian culture by opening up access to arts, culture, education and recreation Afrikadey! has succeeded in carving a distinct niche for a new brand of "traditionally" Canadian artistic talent.

Christine Leonard-Cripps


Afrikadey!: A Festival Worth Funding?

Audience: Festival goers, government agencies, media outlets

Purpose: To convey the importance of Afrikadey! to Calgary's multicultural profile

From its inception almost twenty years ago, the Afrikadey! Festival has carried forth the message of socio-political consciousness. It is our belief that the performing arts are a powerful force when it comes to promoting cultural unity amongst Calgarians. Proudly fostering the careers of artists, authors and musicians from Canada and around the globe, Afrikadey! provides individuals and communities with a platform from which they may address their audiences directly and parlay advocacy into meaningful action. Through the continued efforts of the largely volunteer-based Afrikadey! Arts & Culture Society, this dynamic and multifaceted annual celebration of Africa-Canadian culture offers festival-goers of all ages the opportunity to have an international experience in the heart of their own city. It is for these reasons that it is so essential that Calgary's Afrikadey! Festival continues to receive new and ongoing financial support from all levels of government, corporate benefactors and individual donors.

"In a city that has a long and storied history of western culture, there is a festival that reminds Calgarians of the rich African culture that is alive and well and growing every year. Afrikadey! is Calgary's festival that showcases African culture and music in early August on Prince's Island? While it may not be as big or as celebrated as the Calgary Stampede or Folk Fest, Afrikadey! fills a niche to highlight the intimate and diverse collection of Canadian and internationally recognized artists that often go unnoticed." (Saunders, Chad. Director of Special Projects, National Music Centre of Canada, June 2012)

Despite the ongoing challenges of presenting a world-class music and arts festival, Afrikadey! continues to attract new talent each year. From art gallery classes for children to sold-out drumming workshops, the festival's growing reputation has seen it expanding into new venues and building relationships between local and international communities.

One of the main draws to this highly anticipated summer event is the diversity of acts embraced by Afrikadey!'s programming. Earmarked by the overall quality of the acts it attracts each year, the Afrikadey! experience is a true favourite amongst Calgary's festival-loving audiences. But while picnickers are largely concerned with positioning lawn-chairs and the availability of soft-serve ice cream, the performers and organizers who make the magic happen tend to have a different set of priorities to consider. This is where Afrikadey! really shines. Diligently labouring to bring all the pieces together; our team of coordinators works behind the scenes to ensure that each of our artists enjoys the optimal festival experience. Calgarians are known for their volunteership and Afrikadey! certainly relies on the time and efforts of our core of dedicated volunteers. But they can't do it alone. The future of Afrikadey! in Calgary, Alberta depends on the AACS's ability to achieve financial security.

"Open and accessible festivals like Afrikadey! go beyond a great couple of days of entertainment. They open people's eyes to unique music, culture, and experiences. Festivals like Afrikadey! go beyond bringing people together - they bind us to one another." (Burima, Joe. Programming Director, CJSW 90.9FM, Calgary's Campus & Community Radio Station, June 2012)

Indeed, our Board's principal activities are geared toward the presentation of innovative, creative music, dance, multi-media performances, spoken word, and the exhibition of visual arts. As a Society our members are particularly dedicated to the presentation of innovative Canadian music generated from a uniquely Afro-Canadian perspective. Celebrating artists who represent the multitude of cultures and backgrounds present across Alberta and Canada at large, Afrikadey!'s eclectic programming attracts an increasingly broad range of people to its gates. As an artist-oriented, not-for-profit, multi-cultural organization whose purpose is to build awareness and understanding of the cultural contributions of Canadians of African descent the Afrikadey! Arts & Culture Society encourages a sense of community amongst artists and the community.

Does the public support funding arts and culture initiatives like Afrikadey!? Journalist Nicole Million recently interviewed Nichole Anderson, president of Business for the Arts regarding his organization's views on the efficient spending of tax dollars. Discouraged by the sudden announcement of $60 million in recent cuts by the Conservative government Anderson, like the public, are left wondering if the funds will ever be reinvested in the cultural sector.

"Government support has to be responsive to the artist," he said. "Artists are infinitely creative and, therefore, there are a wide variety of programs that may be difficult for others to understand, but they're so critical for the development of our artists." The arts community is understandably upset. Business for the Arts feels these cuts ... send the wrong message to the arts community, the business community and to all of our citizens that Canada doesn't value or appreciate the social and economic benefits our artists bring to our country," they said. "Any business in Canada would agree that the more attractive our cities become through diverse arts and cultural activities, the easier it becomes to attract international talent to their firms. Countless studies show that Canada requires a healthy cultural community in order to attract and retain talent in this increasingly global economy. (Reduction in arts funding criticized Million, Nicole. The Midland - Penetanguishene Mirror [Midland, Ont] 01 Oct 2008: 1.)

Truly a boon to unknown artists jostling for the spotlight in today's fluctuating music industry, Afrikadey! compliments the established career-artist with burgeoning talent to the benefit of both parties. Because new artists and experienced practitioners (many of whom are award-winning legends themselves) work, and play, alongside each other at the festival, Afrikadey! also allows an exceptional occasion for one-to-one observation and mentorship. The number of unsolicited auditions and applications received by Afrikadey! is a testament to our internationally renowned programming in the arts, culture, education and recreation, all within a collection of distinctive venues right here in Calgary, "The Heart of the New West".

Author Denise Roy raises some interesting points about the prospects for encouraging government support for the arts in her examination of a rather controversial article by Jacques Barzun. According to Barzun our government has cultivated a "surfeit of art" through its granting programs.

"The notion of an oversupply of art is never raised. We are familiar with the dangers of too much farm produce, too rich a diet, too many births; we should also see too much art as a predicament. An oversupply of art does not lower prices or cause the artist to "give up the business"; it only augments the need for subsidies.

Roy responds: "When I first came across this piece about five years ago, it made my blood boil. Now I'm beginning to think that there is at least a grain of truth in his argument. The bottom line is, with growing pressure to bring deficits under control, it may not matter what we value or how persuasive a case we can make for arts funding. At a certain point, we will be forced to admit that it simply isn't worth the time and effort to rage against government cuts-especially as even now it is clear that the biggest success we can hope for amounts to holding the line. This energy no doubt could be better spent trying to find creative solutions to survival, to experiment with structural innovations and to take risks." (Arts funding: the Alberta horizon Roy, DeniseView Profile. Canadian Theatre Review 82 (Spring 1995): 14-18.)

In conclusion, the manifold, if somewhat immeasurable, benefits received by the citizens and artists who participate in Afrikadey! programs are most evident is the spiritual and intellectual momentum they continue to experience after the event. Past performers readily testify to the considerable critical acclaim, peer appreciation and financial stimulation that has been generated as a direct result of their appearance on Afrikadey! stages. Globe-trotting musicians and world music lovers alike have taken notice, expressing their desire to become involved in our vision of providing avant-garde, multi-racial programming. Over the decades, countless contributors has returned to aid our organization while others have demonstrated their loyalty by continuing to return to our events annually. Reflecting the progress of multi-cultural music in North America, our festival's roster features innovative music that often remains underexposed and without recognition in its place of origin. Thus we shall achieve our goals are to acknowledge and sustain the legacy of Afro-Canadian art forms, while ensuring their future development by establishing a platform for expression, communication and promotion. Propelling the community's interest in the African-Canadian culture by opening up access to arts, culture, education and recreation Afrikadey! has succeeded in carving a distinct niche for a new brand of "traditionally" Canadian artistic talent.

Christine Leonard-Cripps


2013 Sponsorship


Visit the Sponsorship Levels & Benefits section.

Advertise in our Program Guide!

Why become a sponsor?

Afrikadey!'s audience is diverse and ever-expanding, coming from all over Calgary and beyond.

The Festival is an annual cultural fixture in the city: it presents free noon-hour concerts in Calgary's downtown cultural district, along with events at a variety of other venues in and around the city's core, and wraps up in one final day at the beautiful Prince's Island Park, which is transformed into an African marketplace with arts and crafts, children's activities, delicious food, a beer garden and, of course, plenty of room for dancing in front of the Main Stage to some of the best music that Africa and the Diaspora have to offer.

Celebrate Africa with us!

This dynamic, vibrant celebration of African arts and culture needs your help to grow and thrive. We'd like to give you an opportunity to:

  • Promote your commitment to community and cultural diversity
  • Profile your company in front of a uniquely diverse audience base
  • Be part of making Calgary a fun and creative city that furnishes enjoyable cultural events for the whole family!


How can you do all these things? By sponsoring Afrikadey!

Your Afrikadey! sponsorship will, of course, provide you with exposure through our 2013 Events Program Guide (with a readership 10,000 strong), along with benefits including banner recognition, complimentary tickets, advertising and product promotion. Specific benefits depend on your chosen level of sponsorship; check our Sponsorship Levels & Benefits section for more information.


 


Program Guide Advertising

Now entering our twenty-second year, Afrikadey! has become Western Canada's premiere African arts festival.Afrikadey! attracts over 15,000 audience members each year. Both paid and free events ensure that all Calgarians may take part in the festival. Our last festival boasts the following attendance figures:

  • Downtown Outdoor Concerts
    20,000 free
  • Prince's Island Park
    4,000 paid
  • Literary Symposium
    500 free
  • Drum Jam
    200 paid
  • Film
    300 paid
  • Drum and dance workshops
    300 paid
  • Visual Art Exhibit
    2,000 Free
  • Various Concerts
    2,000 paid


With 5,000 program guides printed for the festival, Afrikadey! 2013 provides the perfect advertising opportunity at some of the most reasonable rates in the city! Program guide is 6" X 9" and all ad's are in full color.

Our rates are as follows:

  • Full page (6" X 9"): $500.00
  • Half page (6" X 4.5"): $300.00
  • 1/4 page (3" X 2.25"): $200.00

You will need to provide: Camera ready PMT or EPS (digital)

For further information, please contact:

Tunde Dawodu
Afrikadey! Arts and Culture Society 
Tunde@Afrikadey.com
Tel: 403.234.9110
Fax: 403.234.9114


Canada Council for the Arts

We acknowledge the support of the Canada Council for the Arts which last year invested $7 million in the arts in Alberta.

Nous remercions de son soutien le Conseil des Arts du Canada, qui a investi 7 millions de dollars l'an dernier dans les arts en Alberta.


Vendors Information 2012

pdficon_large Vendor Application 2012 (Can't open the file? Get Adobe Reader now!)

**UPDATE**
Space in the Arts & Crafts market is now limited to those who can provide their own tent.

Great Opportunities!

Food VendorsThe Afrikadey! Festival is offering some great opportunities for food vendors in our concessions area and if you have goods to sell, our Arts and Crafts Market is for you! We are also offering space for Community Booths for non-profit arts and advocacy groups, chosen at the discretion of the AACS

Applicants must visit the 2012 Vendor Info from Alberta Health Services. For the full vendor package click here.

All applications must be submitted by fax, email or delivered in person to the AACS office. Food vendor applications must be sent immediately in order to obtain the necessary licensing from the City of Calgary. Please make cheques payable to:

Afrikadey! Arts & Culture Society.

Email info@afrikadey.com for further questions or call 403-234-9110

Volunteer information 2013

Jump straight to our online Volunteer Form here.

We need you!

The Afrikadey! Arts and Cultural Society is a community-driven organization. We are looking for fun loving individuals that want to contribute to the community by helping to make the 22nd anniversary celebration of Afrikadey! Music Festival the best ever!

Our volunteers are the best. The friendships that are made, and the experiences gained are some of the best reasons to join us, the memories will last a lifetime. We also work hard to show our volunteers how special they are, so bring a friend along!

Listed below is a summary of the festival positions available. We are also looking for help throughout the year. Please fill out our online Volunteer Form, we look forward to meeting with you!


Volunteer Jobs

Office

  • Help around the office throughout the year
  • Manage and coordinate the festival and other events

Children's Area

  • Face-painting
  • Crafts
  • Supervision

Green Team

  • Makes continuous rounds around the Island to find and get rid of any excess litter
  • Not expected to clean up after the food vendors - this only includes litter discarded around the park
  • Ensure the smooth operation of the bottle and plate recycling program
  • Will do a final walk around the park before festival finishes to ensure the Island is in good condition

Gates

  • Takes tickets from attendees, and handles cash
  • Helps to ensure that all those entering the park have a ticket, unless otherwise advised
  • Helps maintain order and efficiency in the gate lines

Beer Gardens

  • Responsible for selling the beverages
  • Responsible for cash handling
  • Ensures that all those in beer gardens are the legal age

Security

  • Make sure everyone is safe
  • Know the location of the first-aid tent and other facilities on the island
  • Patrol the fence to keep people from jumping it
  • Keep the peace

Transportation

  • Moving artists and equipment to and from the different events
  • Helping vendors off the island after the festival

Set up & Tear down

  • Along with site coordinator, will assist vendors with set up of chairs and tables in Prince's Island Park (this will not require heavy lifting. However, we feel it would be a position better suited to youth that are slightly older)
  • Preparing the stage
  • Taking tents down, putting chairs away and clearing stage once festival is over
  • Will do a final walk around the park before festival finishes to ensure the Island is in good condition



Volunteer Form

Personal Information
    * = Required
The Position

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